Tag: Mortgage loan

Getting A Mortgage Tax Deduction

You may assume that filing taxes has to be confusing, but that isn’t the case. With the use of Turbo Tax 2014, you can make the filing process less stressful.

If you have a mortgage, you may be considering utilizing the mortgage tax deduction when handling your taxes.

My Mortgage Docs to be Reviewed by an Expert
My Mortgage Docs to be Reviewed by an Expert (Photo credit: i am real estate photographer)

Many people attempt to lower their taxable income with the use of deductions and credits. In order to do this, you may want to claim your mortgage interest. Some homeowners plan to use the deduction and hope to benefit from it, so they choose not to pay off their mortgage. You’re likely wondering if it makes more sense to benefit from the savings or get rid of your debt altogether.

Many individuals find that they have enough money to pay off their debts and still have some savings for emergencies, but they’re not sure if they should make this move.

If you choose to pay off your mortgage so that you can be debt free, remember that tax credits are different than deductions. A credit will lower your taxable income and a deduction will lower the percentage of tax that you owe. If you don’t have a mortgage, you may pay more in taxes, but it may still be less than what you’d pay in interest if you had a loan. In this case, it doesn’t make sense to keep a mortgage in order to get the tax breaks.

How a Good Reverse Mortgage Splash Page Works

As the demand for reverse mortgage leads grow, so do the websites and lead generation companies that know how to put together a good, working, lead-attraction splash page.  The reverse mortgage lead generation splash page is much different from other types of lead creating splash pages.  They cannot operate in the same way as a real estate or shoe sales splash page operates because not everyone can qualify for a reverse mortgage loan.  They have to try to attract a specific kind of person.  Anyone can sell a home or buy shoes, but not everyone can receive a reverse mortgage loan.

Cast a Narrow Net

We buy reverse mortgage leads from companies who understand how to generate only those that are pre-qualified and ready to deal.  The people they attract want and need to know, specifically, how does a reverse mortgage work?  The website cannot cast a broad net for these types of leads.  It has to be a narrow net with the perfect bait if it is to attract a reverse mortgage lead.  This means that the website has to be constructed just right.

Qualifying Splash Pages

A good, reverse mortgage lead generating splash page will qualify the person before they sign-up.  It will stipulate in advance certain criteria that have to be met before a person can sign-up.  It will say, for instance, that the person needs to be 62 years of age.  It may also eliminate those with no equity in a home that is owned by them.  The perfect reverse mortgage splash page will attract only those who actually qualify for a reverse mortgage loan.  We buy reverse mortgage leads based on the knowledge that the leads already qualify.

Setting the Bait

How does a reverse mortgage work?  This is the question that must be used as the primary bait.  It should be answered in part, on the splash page itself.  However, it cannot be fully explained on the splash page.  The qualified lead should learn just enough that the serious person looking for a reverse mortgage will be enticed to enter their information so that they can learn more from a reverse mortgage specialist, that being the agents who buy reverse mortgage leads.

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